Head of Content
The Purpose of the Role:
Trinity College Dublin communicates daily with a demanding array of stakeholders including students, staff, potential students, researchers, parents, alumni, political leaders, donors, funding agencies and employers.
The role will communicate with all these stakeholders to explain Trinity’s mission, transforming the way in which Trinity is seen, heard and perceived around the world.
Managing a team of eight new and existing colleagues who are responsible for communicating Trinity’s messages via the media, social media and other platforms the role-holder be an integral part of Trinity College’s public affairs and communications team.
- Create and implement public relations and communications plans to support key university campaigns in conjunction with the Public Affairs and Communications team. Proactively identify media opportunities to support and promote the work of Trinity College and drive share of voice
- Map out a content strategy that supports and extends the university’s marketing and philanthropic initiatives, both short- and long-term, determining successful methods, and contributing to development of strategy.
- Responsible for the development of a content management plan and calendar for both digital and traditional channels, digital marketing, business & press advertising, media/PR, event management and defining the owners of the content. Supervise the maintenance of content inventories and matrices.
- Ensure all content is consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels, ensuring a consistent global experience for users. Work closely with colleagues on all externally-facing communications projects to ensure consistency across the university’s internal, external and global brand.
- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate stakeholders
- Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval. Establishing work flow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement appropriate CMS.
- Measure ‘business as usual’ communications and campaign effectiveness, recommending ways to build awareness and understanding of organisational priorities. Conducting periodic competitive audits.
- Conduct ongoing tests to gauge content effectiveness. Gathering data and handling analytics to make recommendations based on those results. Working with owners of departmental content to revise and measure particular content.
- Support reputational risk management and crisis communications, in conjunction with the Director of Public Affairs and other senior university colleagues
- Work closely with other university officers on creative and branding initiatives to ensure integrated communications across the university. Advise and recommend appropriate communication channels and approaches.
- Build relationships with key media contacts (across the island of Ireland) and proactively target news opportunities and forward features.
The role-holder will require the following knowledge, skills and attributes for successful performance in the role
Third level qualification in journalism, public relations, international relations, public affairs or related discipline essential.
MBA or Post-graduate marketing qualification desirable.
Deep, specialised and/or broad knowledge of a field of multichannel content creation (journalism, advertising etc.) gained through significant experience (10-15 years) in a series of progressively more complex roles.
Authoritative knowledge of print or broadcast journalism and an understanding of how to create content that draws an audience, with broad higher education / public sector awareness.
Sound understanding of the relevant professional, legal and regulatory requirements of communication and media relations, particularly in a higher education or public sector context.
Advanced technical expertise in Adobe Creative Suite, Microsoft Office.
Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc.
Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms.
Multilingual abilities (specifically Spanish and Chinese) desirable.
Proven track record of relevant extensive work experience in a newsroom, advertising agency or a marketing company.
Proven experience of leading creative teams in line with strategic direction.
Experience creating a resource or library of content organized indicating SEO, translations and version control.
Experience of audience development and subscription strategies.
Experience of building strong relationships and influencing senior stakeholders and peers.
Experience in creating internal and external communications content in a range of formats.
Fully demonstrates diplomacy, effective planning, prioritisation, persuasion and influencing skills whilst implementing external and internal communication projects.
Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
Proven ability to simplify complex content
Leadership skills required to define and manage a set of goals involving diverse contributors and content types.
Proven communication, presentation and interpersonal skills.
Demonstrated planning and organisational skills, with proven editorial skills and an outstanding command of the English language.
Proven analytical & problem-solving capability and the ability to work under pressure and to tight deadlines.
Management skills – coaching, motivation, managing performance.
Comfortable with acting as the company's spokesman and advocate via media appearances.
Flexible and adaptable collaborative approach to service delivery and problem resolution.
A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently.
The ability to handle confidential and proprietary information with discretion.
Closing Date is: 12 noon 5th June 2019
Contract Type: 3-year fixed term
Hours of Work: 37 hours Reporting to: Director of Public Affairs Direct
Reports: Administrative Officers, Executive Officers
How To Apply: Applicants should submit a Curriculum Vitae and a Cover Letter via https://www.tcd.ie/hr/vacancies/
Informal enquiries about this post should be made to Tom Molloy, Tom.Molloy@tcd.ie , Director of Public Affairs & Communication.