Marketing Manager

Dublin (some travel may be necessary)
13 September 2017
02 October 2017
Position / level
Manager, Professional
Contract Type
Fixed term contract
Full Time

Position: Marketing Manager

Reporting to: The CEO

Contract: Fixed-term position for 3 years

We are looking for a talented individual with a track record of achievement to raise the profile of Gaisce, increase participation in the Award programme and broaden Gaisce’s revenue streams.

About Gaisce - The President's Award
Gaisce – The President’s Award is a self-development programme for young people which enhances confidence and wellbeing through participation in personal, physical and community challenges. Gaisce is a direct challenge from the President of Ireland to young people aged 15-25 to dream big and realise their potential. Gaisce is non-competitive: participants set and achieve goals with the support of a trained, adult President’s Award Leader (or PAL). The Gaisce programme is delivered by over 1,500 PALs working and volunteering in a variety of organisations across Ireland. There are three levels of Gaisce – Bronze, Silver and Gold. The more time and energy participants give, the greater their reward.

The Role
Following an internal restructure within Gaisce, a new position of Marketing Manager has been created, combining the twin functions of communications and business development. The new role will be a position of key leadership and responsibility within in the organisation and a member of the senior management team. The role of the Marketing Manager will be to design and implement a comprehensive and ambitious communications and business strategy that will: significantly raise the profile of Gaisce amongst key stakeholders; increase participation in the Award programme; and secure additional funds to ensure delivery and continued sustainable growth of the organisation.

Main Duties and Responsibilities:

  • Develop and implement a multi-platform (e.g. branding, digital, media and PR) communications plan to reach and engage with Gaisce’s key stakeholders, which include young people, awardees, organisations that deliver Gaisce, and supporters of Gaisce (private and public).
  • Support the strategic direction of Gaisce by developing and implementing a revenue development plan which delivers increased funds (reaching set targets) through optimising existing sources of funding and identifying new sources of revenue (corporate partnerships, philanthropic giving and EU funding opportunities etc.).
  • Build and maintain effective relationships and networks to advance objectives of the role including current/new donors and supporters, media, C&V/youth organisations and policy makers.
  • Oversee all Gaisce’s online and printed communication materials, ensuring all communication activities are managed appropriately, professionally and in line with best practice and data protection legislation.
  • Plan, coordinate and manage an event calendar incorporating award ceremonies and key events for sponsors to meet objectives.
  • Work closely with the Operations and Development Manager, supporting the CEO and being an active member of the senior management team.
  • Manage a small team, motivating and empowering each member to perform to the best of their ability and in according with the HR policies and procedures of the organisation.
  • Measure, evaluate and report on communication and business development activities on a regular basis and as requested.

Person Specification (E: essential; D: desirable)
Knowledge, Training and Qualification

  • Graduate in a relevant discipline (marketing, PR, communications) or equivalent (E)
  • Highly IT literate with strong grasp of CRM software and data management (E)

Experience, Skills and Attributes

  • Minimum 5 years’ experience in a similar/equivalent role (E)
  • Demonstrable ability to operate at a strategic level, converting strategies into successful implementation plans (E)
  • Proven track record of significant brand development for an organisation, and/or fundraising for an organisation, achieving or exceeding targets (E)
  • Strong experience developing and implementing digital marketing strategies (E)
  • Understanding of website content management and development (E)
  • Communication and influencing skills (E)
  • Strong strategic, analytical and evaluation skills (E)
  • Strong data analysis, problem solving and decision making capabilities (E)
  • Excellent verbal and written communication skills (in English) (E)
  • Strong ability to develop effective working relationships with diverse groups (E)
  • Event management experience (D)
  • Familiarity with the community and voluntary sector (youth sector a particular advantage) (D)
  • Familiarity with the Gaisce programme (D)

Gaisce’s Core Competency Framework
Gaisce has identified six key abilities required across the organisation to ensure the organisation can deliver and excel. These are:

  • Communication
  • Personal & Professional Development
  • Planning, Scheduling and Delivery
  • Problem Solving
  • Relationship Building
  • Teamwork

Key Relationships

  • CEO
  • Operations and Development Manager
  • Marketing Team

This is a 3-year fixed term appointment with a 6-month probationary period. The appointment is covered by the Single Public Service Pension Scheme and membership of the scheme will be compulsory for the successful candidate. There is a holiday entitlement of 25 days in the first year, excluding public holidays. 

Applications for the post are by application form only. Applications available on the Gaisce website or by request to Completed application forms should be sent either by email - click APPLY with the subject line ‘Marketing Manager’ or by post (marked ‘Private & Confidential’) to: Gaisce - The President's Award, Ratra House, North Road, Phoenix Park, Dublin D08 YD62. Queries can be addressed to the same email address.

Closing dates for applications is 5pm on Monday, 2nd October 2017 with a view to interviews being held w/c 9th October 2017.

All applications received within the deadline will be screened against the role requirements and the person specification.

Gaisce, Gradam an Uachtaráin – the President’s Award is committed to best practice and operates on the basis of equal opportunities. Applications are therefore invited from all suitably qualified and eligible candidates.

Appointment will be based solely on merit and canvassing will disqualify.

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